New range of ADE Merchandise now available This year ADE's merchandise is taken to the next level by partnering up with some highly innovative brands to create a unique, limited edition merchandise line for delegates ánd festival visitors. ADE's lead product is the iconic ADE Conference bag, designed and produced for the third year in a row by our friends at SINNER. The high-density foam padded shoulder straps and cushioned back panel ensure great comfort. The main compartment features an inside pocket to store valuables like your phone, money or passport. This bag is included as part of the 5-Day and 1-Day ticket offers. Urbanears x ADE Zinken Headphones Zinken is a DJ headphone extraordinaire whose full-size on-ear construction isolates you from outside noise, so you can hear deep bass and crisp mids and highs. Packed with features, Zinken comes with the dual-duty TurnCable for an adapter-free life, plus the ZoundPlug for instant music sharing. Comfort is key, especially during those long sessions, so the Zinken ha Read More
Enter the YouTube Vault The online video-sharing channel YouTube will once again be gracing ADE with a series of panels and discussions, sharing professional insights for those wanting to get the most of their service. Following up on recent announcements about ADE Green and ADE University we now turn our focus to one of ADE's online partners. During last year’s iteration, the team from YouTube addressed issues such as ‘Growing your audience and channel’, ‘Advanced rights management’, ’Monetizing your content’ and ‘YouTube for artists’. With a team of engineers and professionals on standby to address your needs, YouTube are calling for artists, managers, labels and professional music lovers to come and join them and hear about their latest updates, and to discover how to improve content strategy. For those who are interested in attending, please rsvp here. YouTube Vault Thursday October 20 - Friday October 21 Konings & Keune, 2 PM - 10PM Read More
ADE University launches fourth Global Intern Program Apply now to kick start your career, participating companies include Rio Music Conference, SFX, Sunburn Festival, The Media Nanny and Ultra Music Festival South Africa. After the announcements about ADE Next and the ADE Playground art route, it is now time to focus on the young and talented. The future generations of the music business industry are, to us, as important as the music professionals of today. And in that same spirit we are running an initiative which was launched three years ago as part of the highly successful ADE University sessions, called the ADE Global Intern Program. Our goal is to give talented students the opportunity to kick start their careers by offering them unique internships at leading music companies around the world. We only want the very best, so applicants are expected to demonstrate their skills and prove their motivation! Dutch students can apply for one of the internships by sending in a motivation letter and a résumé, after which AD Read More
10 very good reasons not to miss ADE Next DE Next is the place where experience - in the form of top professionals - meets the next generation of singers, producers, and DJs head to head. After recent announcements on the Urbanears Hideout and Philip Glass' award, it is now time to call all (aspiring), DJ's, producers, artists and live acts. If you feel that your fledgling career needs some fine tuning, expert guidance or just a little bit of the legendary magic dust (a.k.a. inspiration), the Felix Meritis on ADE's Saturday is an essential rendezvous. Still not convinced? Here are ten reasons why you really should do yourself and your music career a favour by being there: Get your demos ready: At ADE Next there are several options for you to get professional feedback from A&R managers, managers, agents, producers and promotors, and you might even get signed. There will be 2 demo pitches: Check which professional you’d like to talk to and register on the morning of ADE Next. On top of that, it woul Read More
Join Pioneer DJ for LIVE sets and interactive sessions Pioneer DJ will once again be an integral part of the ADE Sound Lab program. After recent announcements about ADE Next and the Urbanears Hideout, it is now time to focus on the ADE Sound Lab program at The Brakke Grond. Throughout ADE, Pioneer DJ will be recording special episodes of their DJsounds show with live sets by international acts including Nicky Romero and Chuckie. KiNK, will demonstrate how the TORAIZ SP-16 live sampler opens new creative avenues when combined with the NXS2 set-up, while Eskei83 will put the DJM-S9 battle mixer and PLX-1000 turntables through their paces. As with all the official ADE venues, the sound will be provided through a Pioneer Pro Audio system. If you're planning on visiting ADE's Festival or Playground make sure to grab the annual ADE Card, which gives you tons of advantages instantly. With an exhibition room once again situated in De Brakke Grond, Pioneer DJ will be displaying, showcasing and presenting the latest in performance gear a Read More
The Urbanears Hideout is back Escape from the buzz and make yourself at home in a sanctuary unlike any other. After recent announcements on the RA Cup and Heleen Blanken's installation at the Rembrandt House, it is now time to turn our to the The Urbanears Hideout. The Hideout is a place to kick off your shoes, munch on Swedish treats, flip through records, and meet with the extraordinary. Last year’s debut Urbanears Hideout proved to be one of the most exciting events on the ADE Playground. Hosted by ADE’s official headphone partner Urbanears, the Hideout is back again this year with even more surprises in store. The location itself makes the Hideout worth a visit. The View offers a stunning 360° look over the picturesque inner city of Amsterdam. Though it’s more likely your attention will be absorbed by what’s happening on the inside. Hideout visitors can expect to have their senses tickled by an alternate reality filled with relaxing spaces, Swedish eatables, intriguing conversation, and mus Read More
Resident Advisor kick-off charity event at De School Eight teams will compete for the trophy, with RA, De School, Dekmantel, Rush Hour, Numbers 10,000 HOURS and The All Stars, all money raised will be go to Help Refugee. After recent announcements about our collaboration with The Dutch National Opera and the ADE Green program, we turn our focus to a special event. Football will once again be returning to the gym of Amsterdam night-spot, De School during this year’s ADE. It won’t be children kicking balls around the former school this time however, as Resident Advisor will be hosting the 5-a-side tournament with eight teams comprising of leading music figures, all in the name of charity. Kicking off on Thursday October 20th, the football tournament will take place at Het Gymlokaal - De School’s gymnasium. Eight teams will be compete to be crowned winners, featuring Resident Advisor, De School, Dekmantel, Rush Hour, Numbers (with Jackmaster), 10,000 Hours and an all-star squad featuring Dixon. All money raised will Read More
Move your LEE during ADE Lee’s flagship denim and clothing store at Wolvenstraat will be offering discounts to ADE Card holders, promotional drinks and extended opening hours during ADE. Located just within a few blocks of most Festival and Playground activities, the store will be offering a free, Lee® Amsterdam Tee to everyone who makes a denim purchase during the special event on Friday evening. Drinks will be served, while assorted DJs will provide the soundtrack to the one-off, shopping experience. ADE Card holders will also get 20% off all in-store purchases. Lee Store Amsterdam presents: Move Your Lee during ADE Date + time: Friday October 21, 4pm-10pm Venue: Lee Store Amsterdam, Wolvenstraat 8 Free entrance Read More
An overview of the ADE Green program The pioneering conference on sustainability, innovation and social change features great speakers, panels and workshops for both the ecologically-minded and those who are yet to be convinced of the value and relevance of sustainable practices. After recent announcements about our collaboration with The Dutch National Opera and The School of Life's ADE participation, we turn our focus to ADE Green. The event at De Brakke Grond on ADE's Wednesday features a variety of panels and workshops with thought leaders and disruptive minds, here's an overview of what to expect: Festival Voices moderated by Alison Tickell of Julie’s Bicycle features Joris Beckers of Tomorrowland, Boom Festival’s Arthur Mendes and Chris Johnson from the UK festival Shambala, opening up about the challenges and opportunities created by sustainable management at major festivals. Researcher Marianne J.E. van der Heijden will be presenting the panel Music As Medicine, where poses the question ‘I Read More
ADE adds the Dutch National Opera Electronic Dance Opera Before Present takes place at Noorderlicht on the post-industrial NDSM Shipyard site on ADE's Wednesday and Thursday. After recent announcements about the The School of Life's ADE participation and the 2016 MusicTalks, it is time for another Playground announcement. For the first time ever, ADE is proud to announce that the Dutch National Opera will be participating in this year’s program. Bringing together the multi-disciplinary aspects that make dance music and opera so equally fantastic, Before Present will present the classical world of opera reinterpreted for a modern, electronic audience. Taking place at Noorderlicht, located on the post-industrial NDSM Shipyard site, the event will take place on the 19th and the 20st. Billed as an Electronic Dance Opera, Before Present is a collaboration between stage director Sjaron Minailo, Dutch DJ/producer Sjamsoedin (from the collective, Nobody Beats the Drum), and vocalist Anat Spiegel, who some from Read More