Lee’s flagship denim and clothing store at Wolvenstraat will be offering discounts to ADE Card holders, promotional drinks and extended opening hours during ADE. Located just within a few blocks of most Festival and Playground activities, the store will be offering a free, Lee® Amsterdam Tee to everyone who makes a denim purchase during the special event on Friday evening. Drinks will be served, while assorted DJs will provide the soundtrack to the one-off, shopping experience. ADE Card holders will also get 20% off all in-store purchases. Lee Store Amsterdam presents: Move Your Lee during ADE Date + time: Friday October 21,  4pm-10pm Venue: Lee Store Amsterdam, Wolvenstraat 8 Free entrance

The pioneering conference on sustainability, innovation and social change features great speakers, panels and workshops for both the ecologically-minded and those who are yet to be convinced of the value and relevance of sustainable practices. After recent announcements about our collaboration with The Dutch National Opera and The School of Life's ADE participation, we turn our focus to ADE Green. The event at De Brakke Grond on ADE's Wednesday features a variety of panels and workshops with thought leaders and disruptive minds, here's an overview of what to expect: Festival Voices moderated by Alison Tickell of Julie’s Bicycle features Joris Beckers of Tomorrowland, Boom Festival’s Arthur Mendes and Chris Johnson from the UK festival Shambala, opening up about the challenges and opportunities created by sustainable management at major festivals. Researcher Marianne J.E. van der Heijden will be presenting the panel Music As Medicine, where poses the question ‘I

Electronic Dance Opera Before Present takes place at Noorderlicht on the post-industrial NDSM Shipyard site on ADE's Wednesday and Thursday.  After recent announcements about the The School of Life's ADE participation and the 2016 MusicTalks, it is time for another Playground announcement. For the first time ever, ADE is proud to announce that the Dutch National Opera will be participating in this year’s program. Bringing together the multi-disciplinary aspects that make dance music and opera so equally fantastic, Before Present will present the classical world of opera reinterpreted for a modern, electronic audience. Taking place at Noorderlicht, located on the post-industrial NDSM Shipyard site, the event will take place on the 19th and the 20st. Billed as an Electronic Dance Opera, Before Present is a collaboration between stage director Sjaron Minailo, Dutch DJ/producer Sjamsoedin (from the collective, Nobody Beats the Drum), and vocalist Anat Spiegel, who some from

In exactly four weeks time, ADE will kick-off with a line-up that covers every aspect of electronic music. With the latest additions of Afrojack (NL), Dimitri from Paris (FR), DJ Stingray 313 (US), Four Tet (GB), Gilles Peterson (FR), I-F (NL), Joost van Bellen (NL), Laurie Anderson (US), Martin Solveig (FR), Modeselektor (DE), Philip Glass (US) and Tiga (CA), the line up for ADE 2016 has been finalized. Over 2,200 acts will be performing, have a look at this years featured artists!

The extended program features great speakers from amongst others Alda Events, My Love Affair, Sony, The Media Nanny, Vice and Warner Music. After the recents announcements about the 2016 MusicTalks program and Heleen Blanken's installation at the Rembrandthuis we now turn our focus to focus to ADE Dance & Brands, the conference for brand- and marketing managers, for an overview of the program at Hotel Arena on Thursday October 20: A brand connection panel is formed by experienced people from around the globe: Bettina Dorn, Director Brand Partnership Warner Music EU, Zoe Stainsby, working across the marketing, sports & entertainment industries, Shaun Duvet, Owner of Ultra South Africa, and Shubra Bhardwaj, Founder of FerrishWeel Entertainment (creating large-scale public events, national (India) and international). Raphael Aflalo, founder of ‘My Love Affair’ (co-founded with David Guetta) will explore case studies and best practices during his keynote presentation

This Fall Beatport introduced 3 new genres to their store: • Dance (Launched now) • Future House (Launched now) • Big Room (Launched now) One of Beatport's main goals with the new genres: to make Progressive House sound like Progressive House again. Dance, Future House, and Big Room will be the home for more mainstream sounds. They'll also be making a few changes to existing genres, too: • Electronica - Renamed to "Electronica / Downtempo" • Chill Out - Removed! Songs recategorized as "Electronica / Downtempo" • Electro House - Changed to a sub genre of "Big Room" • Pop / Rock - Removed! Songs will be moved over to "Dance"  

Listen to the mix: https://www.youtube.com/watch?v=drdoUUp5i8g Tracklist: 01. Sam Paganini - The Beat 02. Cirez D - The Tournament (AKA Exchange LA ID 03) 03. Kamera - Consignia (Truncate Remix) 04. Slam - Significs 05. Cirez D - Soundcheck ID 06. ID - ID 07. Monica Kruse & Pig & Dan - Boogie Man 08. ID - Ushuaia ID 09. Jel Ford - Overcast 10. Pryda - Epic Radio 005 ID 11. Cirez D - In The Reds 12. Sam Paganini - Surrender